Directed by Novák & Nguyen, this TV campaign for SAVENCIA brings the world of cheese to life in a playful and visually striking way. The campaign focuses on the hidden, often surprising flavors found within one of the Czech Republic’s most popular cheeses. Using actors wearing elaborate masks representing different flavors like pepper, paprika, and garlic, the TVC creatively showcases the depth of taste that can be unlocked with each bite. The masks add a surreal, engaging twist, transforming the act of enjoying cheese into an adventurous exploration of flavor. With bold visuals and a clever concept, this campaign elevates the experience of tasting SAVENCIA’s cheese and highlights its exciting range of flavors.