Directed by Jarek Plouhar, this series of humorous TV commercials for Exoredil, the anti-fungal remedy, introduces a fun, gym-inspired concept: “Feetness.” Set in a fitness environment, the commercials bring a playful twist to the world of foot care, where fitness enthusiasts tackle their foot issues with the same intensity as their workouts. The campaign creatively pairs fitness jargon with foot health, using humor to engage viewers while promoting Exoredil as the solution for foot fungus. With a witty script and light-hearted tone, the “Feetness” series makes foot care both memorable and entertaining, proving that taking care of your feet can be as fun as working out.

Year: 

Director: 

DOP: 

2024

Jarek Plouhar

Tomáš Šťastný