Directed by Jakub Kohák, this hilarious TV campaign for PENNY Market features the famous Czech comedian duo Richard Genzer and Michal Suchánek in a series of comedic sketches set in a football stadium. The duo takes viewers through a range of funny and absurd situations, all connected to the excitement of the football championship. From quirky interactions with the players to over-the-top reactions, the commercials combine humor and sports in a unique, entertaining way. The campaign builds to a laugh-out-loud series of moments, with the comedic timing of Genzer and Suchánek bringing the PENNY brand’s playful spirit to the forefront.