Directed by Petr Dvořák, this fresh and dynamic spot reminds us that play isn’t just for kids—it’s the spark that unlocks creativity for everyone. The film captures how a moment of play can open the mind and make everyday challenges more joyful. With clever camera tricks, energetic visuals, and a playful tone, the campaign was adapted across multiple markets. The entire post-production, including the stylized 3D world, was crafted in-house.