This Gen Z-focused TVC for Garnier’s “Goodbye Damage” turns everyday drama into a clever whodunit. When our main heroine finds her shampoo mysteriously empty, she launches a lighthearted investigation among her flatmates. The twist? The guilty party reveals themselves by having the best-looking, best-smelling hair. With punchy humor, bold visuals, and an unmistakably fresh energy, the spot speaks directly to a young audience—and proves that good hair never goes unnoticed.

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2025

Petr Dvořák

Dušan Husár